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[Definitie:] "An ergogenic aid is any substance or phenomenon that enhances performance."
(Wilmore and Costill) 
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1 3 - 0 1 - 2 0 0 5 Juice bar claims crackdown
www.yourguide.com.au
The ACA has accused juice bars of not living up to their advertising hype and urged the Australian Competition and Consumer Commission to take action against misleading health claims. But the ACA's claims have been met with opposition from Ballarat juice bar owner Rohan Smith. Mr Smith, who opened Smooce Juice in Sturt St last year, said his juice bar marketed its drinks as a healthy alternative to enjoy in conjunction with a healthy lifestyle. "We don't push them or make any great claims short of our drinks being a healthy alternative to other drinks on the market," Mr Smith said. "They are part of a healthy lifestyle just like riding around the lake or going to the gym." ACA food policy officer Clare Hughes said consumers were being misled as to the health benefits of juice bar herbal supplements. "Of even greater concern is the fact that health claims on food products are currently prohibited, meaning any juice bar making a health claim is in breach of the Food Standards Code." Ms Hughes said the basic juices offered by the bars are nutritious and healthy, but a recent CHOICE article found the herbal supplements were mostly a waste of money. Juice bars in Ballarat advertise in their stores that certain power smoothie drinks support heart and liver health, burn fat, control appetites, strengthen immune systems, add to muscle power, improve concentration and short term memory. "Unless these herbs are of good quality, are added to juices or smoothies in the right quantities and formulation, and then consumers buy and drink them on a regular basis, they're unlikely to have much, if any effect," Ms Hughes said. Mr Smith said if the ACA was going to start pointing the finger at juice bar advertising, then it should start looking into other products. |
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