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[Definitie:] "An ergogenic aid is any substance or phenomenon that enhances performance."
(Wilmore and Costill) 
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0 3 - 0 1 - 2 0 0 6 Beverage pairs caffeine with supplements
12/23/2005 If you can’t start your morning without a cup of coffee, JavaFit might not be the joe for you. But if you can’t start your morning without a cup of coffee and a handful of vitamins and dietary supplements, drink up. JavaFit, a new line of coffee products, mixes morning doses of caffeine with stimulants that claim to boost energy, burn fat and suppress appetite. Jose Antonio, a partner and chief science officer with Javalution Coffee Co., the Fort Lauderdale, Fla.-based company that makes JavaFit, said gourmet coffee and dietary supplements seemed like a perfect blend. The coffee contains vitamins, minerals, herbs and — if caffeine isn’t enough — added stimulants. But, Antonio said, JavaFit still is good enough to satisfy the elite of coffee snobs. “Out of all the things we found most important, the flavor had to be good; it had to be a good cup of coffee,” Antonio said. “Otherwise, no matter what you put in it, no one’s going to drink it.” JavaFit comes in five blends: JavaFit Lean with Calcium, JavaFit Complete with Multivitamins, JavaFit Burn, JavaFit Burn Extreme and JavaFit Energy Extreme. Three of the coffees, Burn, Burn Extreme and Energy Extreme, pack extra punches with added stimulants, such as bitter orange and green-tea extract, both of which have effects similar to the now-banned supplement ephedra. And they are the company’s three most popular sellers. “Customers seem to want that energy boost or that help in losing weight,” Antonio said. JavaFit Lean with Calcium contains “Super Citrimax,” a supplement that claims to block fat and cholesterol at the cellular level. JavaFit Complete with Multivitamins contains only vitamins and minerals. The coffee may be a new way to take fat-blockers and energy-boosters, but consumers still should be wary, said Stephanie Tarry, the food-stamp nutrition education agent for Colorado State University Cooperative Extension in Larimer County. Dietary supplements — whether they come in pills or in coffee — are not approved by the U.S. Food and Drug Administration and can be dangerous, said Tarry, a registered dietitian. “I would never recommend a diet-type supplement, or diet-type pill,” she said. “I would never recommend someone take these things, in whatever form they come.” Stimulants such as bitter orange and green-tea extract have not been studied enough to be considered safe, she said. “Even though they’re ‘natural products,’ natural products often can be quite dangerous,” Tarry said. Antonio, however, said JavaFit products have undergone five clinical trials and are safe. Tarry cautioned that people, if they do try supplements, should be cautious, take half doses and tell their doctors about the supplements. JavaFit Products JavaFit coffee is available at Vitamin World at the Outlets at Loveland for $27.99 per 12-ounce bag. JavaFit Lean with Calcium is a calcium-enriched fat-burning energy drink that contains Super Citrimax. JavaFit Complete with Multivitamins is enriched with vitamins C and E, thiamin, riboflavin, niacin, pyridoxine, folic acid, cobalamin, biotin, panthothenic acid, zinc and selenium. JavaFit Burn contains bitter orange, chromium polynicotinate and garcinia cambogia, which claim to burn fat, suppress appetite and increase metabolism. JavaFit Burn Extreme is Javalution’s “strongest fat-burning blend” and contains bitter orange, chromium polynicotinate and garcinia cambogia, and an extra 150 milligrams of caffeine per serving. JavaFit Energy Extreme contains green-tea extract, niacin and garcinia cambogia, and an extra 150 milligrams of caffeine per serving. |
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